Impossible logo

A.Andreotti SRL

by Rosario Chiarella

Logo philosophy

Our work requires us to perfect geometric measurements and ratios, yet confronts us with the need for "tolerance," which in every drawing stands as a metaphor for life, warning us that human action is a perpetual quest driven by the inexhaustible confrontation with uncertainty, even though this—in our case—is limited to a space of just a few, very few microns. Therefore, this logo—depicting an object that is only imaginable, because it is impossible to create and therefore "achieve"—was conceived in relation to the Perfection to which our work invites us to approach daily; Perfection itself, in fact, is the purpose of our work, that is, the horizon of meaning for our commitment and our ultimate goal, albeit "attainable" only through having to seek it again and again with ever-renewed dedication.

Starting from the geometric and historical study of impossible objects, we arrived at the definitive logo